Type specimen for Portlin, TVG primary headings typeface, large dark green Aa on cream

TVG colour palette with beige, mint, TVG green and dark green swatches and hex codes

Chat-style TVG graphic, a message about wasted ad spend and a reply linking to book a call

Dark green rearing horse mascot mark for TVG on a cream background

TVG website homepage, headline Fixing the gaps in the marketing systems, shown with a TVG-embossed leather strap

Repeating TVG western pattern of horseshoes, cowboy hats, coins and stars in green on cream

Large TVG banner on a brick building reading Turn your e-commerce into a growth machine

Email compose window mockup with a green TVG checkered banner across it

TVG contact card for founder Zach Fruehe below a cowboy horse mascot holding a money bag

Grid of TVG website and social cards with horse mascot illustrations, stats and founder photos

Dark green TVG graphic with a rising zigzag arrow and a Growth label

Three TVG Instagram posts, a 100M plus results stat, a TVG merch cap and an email help post

Street billboard for TVG reading Added 100M plus to brands by fixing their funnels

Sheet of sixteen TVG badge designs with the cowboy horse mascot and Visionary Group lockups, cream on dark green

TVG Every hard yard, every smart play 2024

TVG was the Texas marketing agency doing the hard yards behind the scenes while cheaper competitors won work. Their work was strong, but their brand blended into corporate sameness, making it hard to justify premium retainers or signal how different their approach really was.

We put TVG’s mentality at the center: collaborative partners who don’t disappear when things get hard, obsessed with breaking patterns in saturated markets, and relentless about shipping results.

The new system makes that edge impossible to miss. A horse led mascot identity leans into their Texas roots and workhorse positioning, turning a simple symbol into a badge of persistence. Bold, striking typography and dynamic layouts push against safe, polite agency visuals, while a confident, minimal palette keeps the focus on the message and the work.

The brand system gave TVG a visual language as strong as their results. With clear guidelines, templates, and a flexible asset library, every email, pitch, ad, and internal touchpoint now reinforces the same relentless identity.

Next Project:

Riverflow The AI with a creative eye 2026