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Smeash wordmark in black on bright green, with a star shape smashed into the letters
Black shop sign lightbox at night with the Smeash wordmark glowing in green
Bright green Smeash mailer boxes with black wordmarks scattered on a dark surface
Type specimen card for Prodigy Sans Medium, large Aa over a soft green lightning bolt
Smeash colour palette board with white, light grey, clay, volt green and black swatches and hex codes
Two die-cut Smeash stickers on concrete, the black wordmark and a green star
Handwritten note reading SMEASH it, signed Jude, in white on black with a green star outline
Open Smeash hair clay tin with lid lifted, green wordmark and Clay 100ml 1st Edition label
Smeash banner reading Make a Statement with the smeash.com address on an off-white background
Dark green Smeash business cards with green wordmark and star outline, laid on a metal grid
Packaging dieline for the Smeash box in green and black, showing wordmark and star placement
Smeash Instagram profile header, getsmeash with star avatar, above an outlined wordmark on the tin lid
Man in a barbershop holding a Smeash clay tin, with a shop tag for curling cream at 15.99
Phone on concrete showing a Smeash graphic reading Inspire your pack today
Black circular sticker with the outlined Smeash wordmark and a solid green star
Plain black circle on an off-white background, blank side of the Smeash sticker
Three Smeash Instagram posts, Make a Statement, Take Action Today and Inspire your pack today
Open green Smeash mailer box, lid reading Inspire your pack today, product box reading Bring Heat Keep Edge
Green woven garment label with a stitched black Smeash star
Stack of dark Smeash cards with handwritten SMEASH it, signed Jude, resting on a wire rack
Smeash tin label artwork in green on black, Clay 100ml 1st Edition, Made in the UK, No corners cut

SMEASH Own the Hallway 2025

Smeash started as a TikTok idea before it was ever a product on shelf: meme‑driven barber videos, loud edits, and a clay built for teenagers who judge everything in a split second at school.

Smeash had to be the anti-minimal hair brand. Fearless, disruptive, and unapologetically designed for the “cool kids” at school.

The visual world was engineered for instant recognition. A disruptive green-and-black palette that explodes on camera and on shelf. A custom wordmark that fixes the “Smeesh” misread and turns the smashed A into a distinctive icon.

The launch proved the strategy was tuned perfectly to Jude’s audience and channel. His TikTok account grew from around 10K followers to roughly 370K off the back of the new brand and clay, and Smeash quickly became a best‑selling product in men’s cosmetics.

Next Project:

TVG Every hard yard, every smart play 2024
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